Ten years of hands-on sales experience, four complementary areas of expertise, one shared conviction about what B2B prospecting should be.

We all met at PayFit, on the same sales team. That's where we forged our first convictions about what outbound should be: structured, driven, iterative.

Working with dozens of companies on sales topics, we noticed the same blind spot: outbound prospecting is either absent, poorly executed, or handed to junior profiles without a method. Dialo is the answer to that, built with the same rigor Kano applies to RevOps, applied to on-the-ground execution.